Do You Have a Personal Branding Strategy?
Part of building your personal brand is showing you — your person 🙀
People buy from people who they feel connected to in some way so showing you and NOT hiding behind a logo or company photo is crucial.
Consistency is key. You MUST show up constantly for your audience 🗝
It’s actually non-negotiable which is why I wanted to share this little hack with you 👩🏽💻
My Personal Branding Challenge:
Working from home, I don’t get dressed up as often as I should 😔 (I’m on a personal mission to dress up more often even if I don’t need to leave the house).
Naturally, I don’t have a “good” or different picture of me to post each day.
Being in the beauty/health industry 💄, it’s important that I showcase our products or at least the quality of our products.
Today: I created a month’s worth of photos and have stored them for future use.📆
Meal-Prep Hack 🍓:
✔️ On your “good” photo day, take multiple good photos — don’t stop when you get that one GOOD photo (ladies, you know what I mean)
✔️ Using your content calendar, plan to share one of those good photos at least once per week (your audience should see you enough to at least be able to identify you — have a strategy and aim for one photo per week)
✔️ Use a social media post scheduler (shared these tools in Facebook group; Facebook has its own scheduler)
You can use this for any product-based industry:
💍 jewelry and accessories industry: take photos wearing each piece. Got 10 pieces? Get 10 good pictures and schedule them out. You don’t have to upload them all at once.
🏋️🏽 health and wellness: take photos of you exercising, pre- and post-workout photos, show your before and after, a picture of you drinking shake/supplements, etc. Got dramatic results? Take photos in clothing that shows the difference or at least make it evident that you’ve lost weight or toned up.
👗 fashion: take pictures with multiple poses and wearing multiple clothing pieces. Only post one piece at a time. Unless you have a LARGE inventory, you do not need to upload an entire gallery of photos. One picture or two or three pictures showcasing the same item from different angles is fine.
👩🏽🎓 Personal branding: if you’re not showcasing a certain product, you can use the different photos to make a different statement (think about the 3 Es: empower, educate and entertain)
The picture included in this blog will be posted later. Yes, you just got the sneak peek😂 I have an “empowering” statement to make with it. With the other three photos, I have one for education (giving tip), entertaining (telling a beauty-related story) and then I’ll have my one BUSINESS post (hard-selling, curiosity, etc).
Don’t be afraid to recycle, reuse or repurpose your old photos. Even a simple “throwback” picture from a month ago will help.
You took those pictures. Make them work FOR YOU!
Need more help increasing your online visibility and converting “likes” into sales? Join our Facebook group for more tips or sign up to receive free tips and e-mail notification of the latest blog HERE.