Videos on Pinterest? Is that a thing? Did you know? No? Don’t worry, you’re not alone. I did an online survey and 100% of the respondents didn’t know either 🤷🏽♀️
But we ALL know how incredibly effective video marketing can be. You see videos on Facebook, Instagram, Youtube, Snapchat and now, they’re on Pinterest!
This can be a dream come true for entrepreneurs, small business owners and marketers!
If you’re already creating videos, there’s absolutely no reason why they shouldn’t be on Pinterest.
Let me show you how to upload and optimize your videos for the Pinterest search engine!
How to Upload Videos on Pinterest
Be sure to make sure you are doing this on a Desktop PC!
1: Create Pin
The very first step is to create a pin. Once you click the red ‘Plus’ in the top right corner, you’ll be prompted to select “Create Pin” or “Create Ad.” Because we’re focused on organic marketing, be sure to select “Create Pin.” Yes, I am going to show you how to increase brand awareness, drive traffic and make money online without spending a penny!
2: Add Video
Next, you want to make sure to add the desired video. Be sure you are uploading video and not the picture or cover image in this step. You will only have the option add “tags” if you are uploading a video.
3: Select Video Cover Image
Then you want to include your video cover image. Pinners will see the cover image first and decide whether or not they want to watch the video to learn more. Aim for intriguing cover images. If you can’t grab a good still shot from the video or you have a better image, be sure to include your own. To select image from video, slide the dial left or right underneath the video. If you’d like to include your own, click the upload image to the right of the scrollbar.
Before we proceed, it is important that you understand Pinterest is a search engine. This will expand your reach, bring new viewers to you and ensure you are getting the most out of the platform. You can download the Pinterest marketing workbook here.
4: Add Title
Now, unfortunately, I see many people leaving this section open or including irrelevant titles such as captions you’d typically see on other social media platforms. Because Pinterest is a search engine, it doesn’t operate like Facebook or Instagram. You have to know what your audience is looking for and position yourself as the answer. This is done by appropriately titling your videos. Pinners have a specific purpose, they are not on Pinterest to see random videos. They searched for an idea, inspiration or education on a specific topic. Use your keywords to put your video in their faces. Not sure how? Be sure to download the Pinterest marketing workbook.
5: Add Description
Do not miss this opportunity. With the pin title, it tells pinners what the video is but the description tells pinners what the video is about. Sometimes titles don’t thoroughly explain what pinners are looking at or give them a reason to click play and learn more. Not only can you use this space to describe the video but you could also use it to bring in more of your target viewers by using keywords and also include your call-to-action.
6: Add Tags
You will only see tags if you are using a Desktop PC so it is imperative that you do so! I can’t stress this enough! Tags help Pinterest place your video in a category that will be searched by Pinterest users. This will increase your visibility. With the pin title and pin description, pinners can find your video by looking for a specific term. With tags, they can find you by looking for a category and see related videos in that category. Tags attracts more viewers on a broader level.
7: Include Destination Link
Now that you’ve included the pin title, pin description and tags, you want to make sure you’re including a destination link or website or source. Unlike other social media platforms, Pinterest encourages pinners to leave the platform. They won’t receive those weird warning messages telling them the website may be potentially dangerous or asking them if they’re sure that they want to leave the platform 👀 This is the perfect time and place to build your email list, grow blog viewers/subscribers, drive traffic to e-commerce site, gain podcast listeners or whatever you desire! Never leave this space empty! If pinners are interested in learning more about your pin, you want to make it easy for them. A click is more convenient than opening a web browser, going back to the source and eventually finding the website link to enter.
8: Select When to Publish Pin
This step can be considered optional. Most of us will pin at that very moment and it works depending on when we’re on the platform. However, you have to consider your timing and strategy. If it’s 4 a.m., it may not be the best time to pin. Pinterest allows you to schedule the pin. This can save you time and also allows you to automate your efforts (somewhat). It can save you a great deal of time but also make sure that you are optimizing your efforts by pinning when more people are likely to see it.
9: Select Appropriate Board
Relevancy is the name of the game. You want to make sure you are pinning to relevant boards. Throw away any thoughts you have of Pinterest being a regular social media platform. No one is searching for boards titled “…” So you want to make sure you are placing the pin in an appropriate board. This will improve your search engine optimization so either pin to appropriate board or create board that has been optimized to bring in new viewers looking for that specific content.
10: Hit ‘Publish’
Finally! I know it was a long time coming! Geesh! Who would’ve thought 10 steps required to upload videos on Pinterest?!? Whew! It is officially done. Congrats and thank you so much for staying until the end. If you follow the steps above, you will see your videos gain traction, begin to be “saved” and see pinners clicking on your website to learn more. In order for this to be effective, you must understand how to use Pinterest as a search engine in order to bring pinners to you. If you don’t know how, be sure to download my Pinterest marketing workbook below and join us in the Facebook group for other tips and Pinterest hacks.
12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working