Remember, we always want to have an intent and purpose. We don’t want customers to look, learn and leave. We want them to take action! With action, comes results! Tune into the latest podcast to learn how to create pins that convert!
As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. But driving traffic, alone, is not going to get you paid.
Let’s go back to our 6C Pinterest marketing strategy:
Conversions are the name of the game.
Without conversions, you don’t have a business.
Yea, “likes”, “comments”, and “shares” are cool but that’s not what gets you paid! Conversions do!
Conversions are when a person takes ACTION!
We want our people to ACT!
When you’re developing your Pinterest marketing strategy, consider what your ideal customer needs to see/do in order for them to convert.
Walk them through the sales process: remember the Know, Like, and Trust factor.
Sales process – AIDA Model breakdown:
Now, how do you create a pin that leads to conversions:
I HIGHLY recommend text overlays. They’re one way to quickly grab the audience’s attention. Remember, when they’re on Pinterest, they have an intent: ideas, inspiration, or information. The average user is PURPOSE-DRIVEN and sees about 60 pins in a session. They’re scrolling fast and they stop once they find something that sparks their interest.
So your job is to grab their attention but you don’t want them to just see your pin, think it’s cool and just save it (pin). You want them to take action.
Go back to AIDA.
Make sure your pin image has/does the following:
1) Grabs their ATTENTION –
— Aim for vertical images (takes up more space on their phone and grabs attention easier)
— 2:3 ratio is perfect so images that are 600900 px or 1,0001,500px perform well. — BRIGHT, BOLD colors— Make sure the font is easy to read.
— 2-3 types of fonts max
Keep it simple: remember they’re on their phone. Squinting to read your phone isn’t really cool.
2) Use your audience’s targeted KEYWORDS to spark their INTEREST by including them in both the text overlay as well as pin title and pin description. Including in the pin title and description gets visibility on the pin. This is what’s going to make them stop and want to learn more.
3) Create a sense of DESIRE or “wanting” by showing how this is the answer to their problem. Pinterest is a search engine. People are searching for idea, inspiration or information. You want them to say “hey! This is exactly what I was searching for.”
4) Make it easy for them to ACTION by including your Call-to-Action (CTA) on the pin image and in the pin description. If they see the pin, they may immediately click to learn more without reading the description. You want it in the pin description just in case they head over to read more in the description section, remind them there’s an action to be taken!
5) Include your branding. Helps build brand recognition and awareness in the long run.
Look at your pin, does it quickly answer the following:
- Who is it for?
- What is it?
- How does it relate to them? (remember their intent)
- Can they obtain it? Are the next steps clear?
Half the battle is over!
Now they’re on your domain. They’re in your home. This is where you want them to be!
Remember, for them, this is the first time they are discovering you. They are not familiar with your brand or product. Do not assume they’ll know what do. Walk them through HOW to become a customer.
Make it easy for them to take action. Your pin set the expectations now it’s up to your landing page to deliver the results! Make it clear. Make sure it adds up. Your landing page should be the answer to the pin. If your pin says “get your free sample today”. the landing page should talk about the sample and walk them through getting it. If the landing page is unclear, they’re going to leave. People want EASY and they don’t want to do a bunch of research to find out how to get what you offered them.
Remember: the fortune is in the follow up.
Once you have them on your website, include a way to keep in touch with them. They may not be ready to buy at that time but that doesn’t mean just drop them. They’re on your website. They’re interested in you. Offer an incentive. Get them to leave an email address. Follow up with them via email. Or if you wanna get techy, include a pixel for retargeting (topic for later).
Example: you are looking for an acne solution.
You see two pins.
One: photo of lady with clear skin (nothing else)
Second: photo of lady with clear skin. Text overlay reads “how to get rid of acne overnight. The best acne solution on the market. Try it now for free!”
Which one sparked your interest? Which one earned YOUR click?
Now remember that when you create your pins 😉