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How to Create Story Pins

Why do you want to use Story Pins?

– Increased visibility: story pins are new(er) and not many people are using them so it’s less competition

– Results sooner: no video review process so stories post immediately and get instant visibility

– Engagement: you can have people engage and continue to engage with each of the stories in the story pin โ€” taking up more of their time and increasing their interest in your business

So far, there’s only one drawback that I see: you canโ€™t add website to story pin BUT you CAN include it in text overlay ๐Ÿ’ก So yes, you can continue to send people to YOUR website.

If you haven’t already, I definitely recommend you give them a try! Check out the video below to see how to create story pins for your business.

Looking to create a Pinterest marketing strategy or want to accelerate your results? Check out this special offer!

Top 8 Reasons Why Women Struggle with Social Media

So I always want to be positive but I’d be doing you a disservice if I didn’t acknowledge the struggles real women face when it comes to social media.

People like to glamorize social media.

This is why so many people jump on social media to grow their businesses and so many people fail :(.

Continue reading “Top 8 Reasons Why Women Struggle with Social Media”

Pinterest Is Making it Easier for People to Buy YOUR Products

If you have a product-based business or sell physical good, listen up! This podcast is for you ๐Ÿ™‚

Social commerce is very big!

If you’ve never heard of the term, it is when social media meets e-commerce — describing when people purchase items on social media. 

Over the past few months, we’ve seen some brands implement augmented reality (AR) especially now since online shopping is very, very big.

Continue reading “Pinterest Is Making it Easier for People to Buy YOUR Products”

How to Create Pinterest Pins that Convert

Remember, we always want to have an intent and purpose. We don’t want customers to look, learn and leave. We want them to take action! With action, comes results! Tune into the latest podcast to learn how to create pins that convert!

As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. But driving traffic, alone, is not going to get you paid.

Let’s go back to our 6C Pinterest marketing strategy:
Cultivate
Community
Curating
Creating
Content
Converts

Conversions are the name of the game.

Continue reading “How to Create Pinterest Pins that Convert”

Pin Stats: Understanding Your Pinterest Analytics

Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!

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How Often Should You Pin on Pinterest in 2020

How often should you pin on Pinterest in 2020 seems to be the question for many entrepreneurs. What’s too much? What’s too little? How do I make sure I’m getting results, right?

I think I’ve said this before, but let me just reiterate. When I joined Pinterest and decided to take it seriously, I knew that I did not want to waste my time. I didn’t want to spend time following people, commenting on pins, or even direct messaging people.

My focus was growing my business in the most efficient way possible. This also meant not spending countless hours, falling down the Pinterest trap, and pinning tons of irrelevant content. In order to be successful, I had to be strategic.

First, I realized I needed a system:

  • Attract viewers
  • Drive traffic
  • Build my email list
  • Close sales

Simple!

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Stop Wasting Time on Pinterest if You Want Results

Stop wasting time on Pinterest if you want to get results. When I first got started with Pinterest, I knew one thing: I didn’t want to waste my time. I didn’t have time to sit on Pinterest all day every day and I don’t encourage you to do it either.

Recently, I scrolled across a post that told people “how to use Pinterest for business.” As a Pinterest influencer, and someone who uses Pinterest to gain new leads and sales, I checked it out. I was seriously shocked by the information floating around.

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Pinterest Algorithm Update in 2020

Heads up! Pinterest algorithm update โ€ผ๏ธ 

Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram ๐Ÿ™Œ๐Ÿฝ

๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„๐—ฒ๐˜€๐˜ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐—ฃ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ถ๐—ป๐—ด *๐—™๐—ฅ๐—˜๐—ฆ๐—›* ๐—ฝ๐—ถ๐—ป๐˜€.

We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy ๐Ÿค“

Pinterest is looking for, and rewarding us, content creators, people who upload content. 

So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” ๐Ÿฅฐ

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€?*

๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ถ๐˜ฑ๐˜ญ๐˜ฐ๐˜ข๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด — ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด/๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ๐˜ฏ’๐˜ต ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ด๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ฐ๐˜ฏ ๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ.

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ป’๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป?*

๐˜ ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ

Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? ๐Ÿ˜ฑ

No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc. 

*๐—ฌ๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฑ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ*

Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.

๐— ๐˜† ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐Ÿ“:

โœ๐Ÿฝ When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.

โœ๐Ÿฝ Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.

โœ๐Ÿฝ If you have a hard time remembering to post, use a scheduler such as Tailwind.

Want to know the latest changes, tips and trends?

To see the latest Pinterest features, click here.

Create Video Pins Easily with Canva

Click Play to listen to this blog.

Create video pins? Sounds easier said than done, right? You probably won’t believe me when I say this but I am NOT creative. Nope. Not the least. Wanna know how bad my “art” is? I got kicked out of Art class when I was in high school. Like full blown kicked out. The art teacher was so mad at me, she had security come to escort me out! And here I was, thinking beauty was in the eye of the beholder!!

Continue reading “Create Video Pins Easily with Canva”

How to Make Money on Pinterest

Press “Play” to listen to this blog.

Making money on Pinterest can really be simple once you sit down and determine a few things. There are so many different ways that you can use Pinterest. I, for one, like to use it to generate revenue. Part of that is through lead generation. Yes, I love lead generation! I am currently using Pinterest to gain new skin care clients. I have them opt-in for a free skin care consultation where I gather contact information to follow-up. From there, I then send them a list of products that I currently offer to solve their issues.

Continue reading “How to Make Money on Pinterest”
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