Blog | Natalie Butler

How to Create Pinterest Boards Using Desktop

Before you can pin, you must have Pinterest boards!

Here is what I recommend:

Operate with intent and purpose! No random boards, no thoughts of “I don’t know what I’m doing”, “let me just throw something up here” or “oh well!”
Get clear on your ideal audience and who you’re targeting
Use the Pinning for Winning Workbook to locate your keywords and hop in the Facebook group to practice or ask questions
Take the keywords and place them in the Board Name
Go back to edit the board and include Board Description and Category – this is *very important*
Now that you’ve created and optimized your board with keywords, description and category, pin related content!

Think of boards as peels of a banana. Each “layer’ is different and unique, right? But together, they come up to enclose the banana. Your business is the banana and each “peel” is certain piece that can be used to describe you or your ideal audience. By properly titling each board, you’re telling your audience what all you’re about and from there, they’ll be able to learn more, choose to follow and more — become a customer!

Examples:

If you have a fashion boutique, you may have tops, bottoms, or jewelry, right? For easier shopping, you wouldn’t just load everything up on your website and tell people to figure it out, right? No! You’d have different pages for each product category. Do the same for Pinterest! Instead of one broad board, you should have boards that clearly separates the three different departments!

Or if you are in health and wellness and offer meal plans, you may have meal plans for breakfast, lunch and dinner, right? Don’t you think some people are looking specifically for breakfast or snack ideas? Wouldn’t it easy just to go that section without all the riff raff. Separate them so your ideal audience can easily find what they’re interested in!

Think about when you go to Sephora.com, they don’t just lump everything on their website. There’s a separate page for Makeup, Skincare and the various products. Or Macy’s breaks their online store down by “departments.” Your online store should be easy to navigate. Your profile should be easy to navigate.

Now that you have that, with these newly created and optimized boards, you’ll be able to bring traffic in looking specifically for that idea or inspiration 😉

And like I said above, make sure that you are putting RELEVANT pins in those boards. If your board is for skincare for teens, it shouldn’t have a pin in there about “how to get remove an ingrown toenail.”

How to Create Story Pins

Why do you want to use Story Pins?

– Increased visibility: story pins are new(er) and not many people are using them so it’s less competition

– Results sooner: no video review process so stories post immediately and get instant visibility

– Engagement: you can have people engage and continue to engage with each of the stories in the story pin — taking up more of their time and increasing their interest in your business

So far, there’s only one drawback that I see: you can’t add website to story pin BUT you CAN include it in text overlay 💡 So yes, you can continue to send people to YOUR website.

If you haven’t already, I definitely recommend you give them a try! Check out the video below to see how to create story pins for your business.

Looking to create a Pinterest marketing strategy or want to accelerate your results? Check out this special offer!

Top 8 Reasons Why Women Struggle with Social Media

So I always want to be positive but I’d be doing you a disservice if I didn’t acknowledge the struggles real women face when it comes to social media.

People like to glamorize social media.

This is why so many people jump on social media to grow their businesses and so many people fail :(.

Pinterest Is Making it Easier for People to Buy YOUR Products

If you have a product-based business or sell physical good, listen up! This podcast is for you 🙂

Social commerce is very big!

If you’ve never heard of the term, it is when social media meets e-commerce — describing when people purchase items on social media.

Over the past few months, we’ve seen some brands implement augmented reality (AR) especially now since online shopping is very, very big.

How to Create Pinterest Pins that Convert

Remember, we always want to have an intent and purpose. We don’t want customers to look, learn and leave. We want them to take action! With action, comes results! Tune into the latest podcast to learn how to create pins that convert!

As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. But driving traffic, alone, is not going to get you paid.

Let’s go back to our 6C Pinterest marketing strategy:
Cultivate
Community
Curating
Creating
Content
Converts

Conversions are the name of the game.

Pin Stats: Understanding Your Pinterest Analytics

Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!

How Often Should You Pin on Pinterest in 2020

How often should you pin on Pinterest in 2020 seems to be the question for many entrepreneurs. What’s too much? What’s too little? How do I make sure I’m getting results, right?

I think I’ve said this before, but let me just reiterate. When I joined Pinterest and decided to take it seriously, I knew that I did not want to waste my time. I didn’t want to spend time following people, commenting on pins, or even direct messaging people.

My focus was growing my business in the most efficient way possible. This also meant not spending countless hours, falling down the Pinterest trap, and pinning tons of irrelevant content. In order to be successful, I had to be strategic.

First, I realized I needed a system:

Attract viewers
Drive traffic
Build my email list
Close sales

Simple!

Stop Wasting Time on Pinterest if You Want Results

Stop wasting time on Pinterest if you want to get results. When I first got started with Pinterest, I knew one thing: I didn’t want to waste my time. I didn’t have time to sit on Pinterest all day every day and I don’t encourage you to do it either.

Recently, I scrolled across a post that told people “how to use Pinterest for business.” As a Pinterest influencer, and someone who uses Pinterest to gain new leads and sales, I checked it out. I was seriously shocked by the information floating around.

Pinterest Algorithm Update in 2020

Heads up! Pinterest algorithm update ‼️

Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram 🙌🏽

𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗻𝗲𝘄𝗲𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 *𝗙𝗥𝗘𝗦𝗛* 𝗽𝗶𝗻𝘀.

We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy 🤓

Pinterest is looking for, and rewarding us, content creators, people who upload content.

So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” 🥰

*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀?*

𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘶𝘱𝘭𝘰𝘢𝘥 𝘮𝘰𝘳𝘦 𝘪𝘮𝘢𝘨𝘦𝘴 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰𝘴 — 𝘪𝘮𝘢𝘨𝘦𝘴/𝘷𝘪𝘥𝘦𝘰𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘣𝘦𝘦𝘯 𝘴𝘦𝘦𝘯 𝘰𝘯 𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘣𝘦𝘧𝘰𝘳𝘦.

*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻?*

𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 🙅🏽‍♀️

Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? 😱

No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc.

*𝗬𝗼𝘂 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘀𝗶𝗺𝗽𝗹𝘆 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗶𝗺𝗮𝗴𝗲*

Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.

𝗠𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 📝:

✍🏽 When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.

✍🏽 Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.

✍🏽 If you have a hard time remembering to post, use a scheduler such as Tailwind.

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Create Video Pins Easily with Canva

Click Play to listen to this blog.

Create video pins? Sounds easier said than done, right? You probably won’t believe me when I say this but I am NOT creative. Nope. Not the least. Wanna know how bad my “art” is? I got kicked out of Art class when I was in high school. Like full blown kicked out. The art teacher was so mad at me, she had security come to escort me out! And here I was, thinking beauty was in the eye of the beholder!!