Videos on Pinterest: How to Create Video Pins

Videos on Pinterest? Is that a thing? Did you know? No? Don’t worry, you’re not alone. I did an online survey and 100% of the respondents didn’t know either 🤷🏽‍♀️

But we ALL know how incredibly effective video marketing can be. You see videos on Facebook, Instagram, Youtube, Snapchat and now, they’re on Pinterest!

This can be a dream come true for entrepreneurs, small business owners and marketers!

If you’re already creating videos, there’s absolutely no reason why they shouldn’t be on Pinterest.

Let me show you how to upload and optimize your videos for the Pinterest search engine!

How to Upload Videos on Pinterest

How to Upload Video on Pinterest

Be sure to make sure you are doing this on a Desktop PC!

1: Create Pin

The very first step is to create a pin. Once you click the red ‘Plus’ in the top right corner, you’ll be prompted to select “Create Pin” or “Create Ad.” Because we’re focused on organic marketing, be sure to select “Create Pin.” Yes, I am going to show you how to increase brand awareness, drive traffic and make money online without spending a penny!

2: Add Video

Next, you want to make sure to add the desired video. Be sure you are uploading video and not the picture or cover image in this step. You will only have the option add “tags” if you are uploading a video.

3: Select Video Cover Image

Then you want to include your video cover image. Pinners will see the cover image first and decide whether or not they want to watch the video to learn more. Aim for intriguing cover images. If you can’t grab a good still shot from the video or you have a better image, be sure to include your own. To select image from video, slide the dial left or right underneath the video. If you’d like to include your own, click the upload image to the right of the scrollbar.

Before we proceed, it is important that you understand Pinterest is a search engine. This will expand your reach, bring new viewers to you and ensure you are getting the most out of the platform. You can download the Pinterest marketing workbook here.

4: Add Title

Now, unfortunately, I see many people leaving this section open or including irrelevant titles such as captions you’d typically see on other social media platforms. Because Pinterest is a search engine, it doesn’t operate like Facebook or Instagram. You have to know what your audience is looking for and position yourself as the answer. This is done by appropriately titling your videos. Pinners have a specific purpose, they are not on Pinterest to see random videos. They searched for an idea, inspiration or education on a specific topic. Use your keywords to put your video in their faces. Not sure how? Be sure to download the Pinterest marketing workbook.

5: Add Description

Do not miss this opportunity. With the pin title, it tells pinners what the video is but the description tells pinners what the video is about. Sometimes titles don’t thoroughly explain what pinners are looking at or give them a reason to click play and learn more. Not only can you use this space to describe the video but you could also use it to bring in more of your target viewers by using keywords and also include your call-to-action.

6: Add Tags

You will only see tags if you are using a Desktop PC so it is imperative that you do so! I can’t stress this enough! Tags help Pinterest place your video in a category that will be searched by Pinterest users. This will increase your visibility. With the pin title and pin description, pinners can find your video by looking for a specific term. With tags, they can find you by looking for a category and see related videos in that category. Tags attracts more viewers on a broader level.

7: Include Destination Link

Now that you’ve included the pin title, pin description and tags, you want to make sure you’re including a destination link or website or source. Unlike other social media platforms, Pinterest encourages pinners to leave the platform. They won’t receive those weird warning messages telling them the website may be potentially dangerous or asking them if they’re sure that they want to leave the platform 👀 This is the perfect time and place to build your email list, grow blog viewers/subscribers, drive traffic to e-commerce site, gain podcast listeners or whatever you desire! Never leave this space empty! If pinners are interested in learning more about your pin, you want to make it easy for them. A click is more convenient than opening a web browser, going back to the source and eventually finding the website link to enter.

8: Select When to Publish Pin

This step can be considered optional. Most of us will pin at that very moment and it works depending on when we’re on the platform. However, you have to consider your timing and strategy. If it’s 4 a.m., it may not be the best time to pin. Pinterest allows you to schedule the pin. This can save you time and also allows you to automate your efforts (somewhat). It can save you a great deal of time but also make sure that you are optimizing your efforts by pinning when more people are likely to see it.

9: Select Appropriate Board

Relevancy is the name of the game. You want to make sure you are pinning to relevant boards. Throw away any thoughts you have of Pinterest being a regular social media platform. No one is searching for boards titled “…” So you want to make sure you are placing the pin in an appropriate board. This will improve your search engine optimization so either pin to appropriate board or create board that has been optimized to bring in new viewers looking for that specific content.

10: Hit ‘Publish’

Finally! I know it was a long time coming! Geesh! Who would’ve thought 10 steps required to upload videos on Pinterest?!? Whew! It is officially done. Congrats and thank you so much for staying until the end. If you follow the steps above, you will see your videos gain traction, begin to be “saved” and see pinners clicking on your website to learn more. In order for this to be effective, you must understand how to use Pinterest as a search engine in order to bring pinners to you. If you don’t know how, be sure to download my Pinterest marketing workbook below and join us in the Facebook group for other tips and Pinterest hacks.

Download Pinterest Marketing Workbook

Video Pins: How to Upload Videos on Pinterest

Additional Reading:
12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working

What Can a Pinterest Marketing Strategist Do for You?

What exactly is a Pinterest strategist?

A Pinterest marketing strategist is an expert in social media marketing with a focus on the platform, Pinterest. A Pinterest marketing strategist will help you streamline the marketing process and take the guesswork out of your social media marketing strategy as it relates to Pinterest.

Now here are some things that you want to look for when you are hiring or even learning from a person who claims to be a Pinterest marketing strategist:

The Secret to My Pinterest Marketing Strategy: How I Reach 4.9 Million Monthly Viewers

Pinterest marketing strategy 2019 - Pinterest marketing strategy 2020: Pinterest for business, Pinterest marketing consultant

Press “Play” to listen to this blog.

The secret to my Pinterest marketing strategy:

Curating content is a big piece of my Pinterest marketing strategy for a number of reasons.

As you all know, I average over 4 million monthly viewers on Pinterest (stats below). I’d be lying if I said it all came from publishing my own content. Remember in this blog where I discussed creating the user experience? By sharing others’ content, I’m able to better serve my target audience.

3 Things You Must Do to Have a Killer Pinterest Marketing Strategy

3 Must Haves for Killer Pinterest Marketing Strategy

Click Play to Listen to this Blog

Confession: when I first started my Pinterest account, I didn’t have a Pinterest marketing strategy. I also wasn’t one of the early adopters so I didn’t have a bunch of followers just because I placed my stake in the sand early on. I had to start from scratch. Probably the same thing you’re doing right now. I was on the platform, had no sense of direction much less any knowledge of how to actually use Pinterest for business. Another moment of truth: I didn’t even know you could use Pinterest for business.

I stumbled upon its capabilities by mistake. I pinned a blog years before. Had forgotten all about it! As I was looking at my blog stats, I realized the pin was still driving traffic to my blog years later — despite the facts: I wasn’t on the platform much, didn’t even know how to really use the platform and didn’t have a bunch of followers to do the work for me. It caused me to take a second look at Pinterest.

Forget About Pinterest Followers: Launch Your Pinterest Marketing Strategy Now

Pinterest marketing strategy 2019 | Pinterest marketing strategy 2020

Listen to this blog:

Click Play

Every time I talk to someone about Pinterest marketing strategy, I usually get mixed reactions. After they realize Pinterest isn’t just for recipes and DIYs, it’s followed by “I don’t even know how to use it.”

I tell every entrepreneur, small business owner, coach and consultant that they need to be on Pinterest.

Pinterest is great for reaching people while they decide what to buy or even what to do next. Most people go to Pinterest to research, plan, find inspiration or a solution to a specific problem. About 97% of searches on Pinterest are unbranded meaning they’re not looking for a specific brand or product, they’re looking for a solution. Let your solution be the one they find.

Top 12 Reasons Why Your Pinterest Marketing Strategy Isn’t Working

Pinterest Marketing Strategy: 12 Reasons Yours Isn't Working

Press Play to Listen to This Blog

What is Pinterest?

Before we talk about a Pinterest marketing strategy, let’s talk about what is Pinterest first? Pinterest is a search engine. It’s meant for discovery. This is where people go to find solutions, ideas and inspiration.

The internet is swarming with new content each and everyday.

Think of Pinterest as “the best of the best on the internet.” It’s a way for users to bookmark what they’ve found to be helpful.

What does this mean for you as an entrepreneur or marketer?

If they pin your content, you are gaining credibility and authority which will strengthen your marketing strategy. Word-of-mouth advertising will always be

Pinterest Marketing Strategies That Work

effective! If someone is pinning your content, they’re endorsing you so their friends, family and followers can discover you as well. You are increasing your total exposure. Pinterest is the perfect way to drive traffic to your site in order to generate more leads and business.

One way to get the ball rolling is to make sure that YOU are pinning your content.

Currently, I average over 4 million monthly viewers per month on Pinterest with close to a 9% engagement rate! I’ve used Pinterest to drive traffic to my blog, e-commerce site, appointment booking sites, lead capture pages and even Youtube videos. The possibilities really are endless. If you’re thinking you don’t have time to learn about another social media site, trust me, I was just like you but this is where Pinterest has proven to be worth it many times over!

Having a Pinterest marketing strategy is crucial!

Personal Branding and Content Creation Strategy Hack to Help You Sleep Better at Night

Do You Have a Personal Branding Strategy?

Part of building your personal brand is showing you — your person 🙀

People buy from people who they feel connected to in some way so showing you and NOT hiding behind a logo or company photo is crucial.

Consistency is key. You MUST show up constantly for your audience 🗝

It’s actually non-negotiable which is why I wanted to share this little hack with you 👩🏽‍💻

My Personal Branding Challenge:

Working from home, I don’t get dressed up as often as I should 😔 (I’m on a personal mission to dress up more often even if I don’t need to leave the house).

Naturally, I don’t have a “good” or different picture of me to post each day.

Being in the beauty/health industry 💄, it’s important that I showcase our products or at least the quality of our products.

Today: I created a month’s worth of photos and have stored them for future use.📆

Meal-Prep Hack 🍓:

✔️ On your “good” photo day, take multiple good photos — don’t stop when you get that one GOOD photo (ladies, you know what I mean)
✔️ Using your content calendar, plan to share one of those good photos at least once per week (your audience should see you enough to at least be able to identify you — have a strategy and aim for one photo per week)
✔️ Use a social media post scheduler (shared these tools in Facebook group; Facebook has its own scheduler)

You can use this for any product-based industry:

💍 jewelry and accessories industry: take photos wearing each piece. Got 10 pieces? Get 10 good pictures and schedule them out. You don’t have to upload them all at once.

🏋️🏽‍ health and wellness: take photos of you exercising, pre- and post-workout photos, show your before and after, a picture of you drinking shake/supplements, etc. Got dramatic results? Take photos in clothing that shows the difference or at least make it evident that you’ve lost weight or toned up.

👗 fashion: take pictures with multiple poses and wearing multiple clothing pieces. Only post one piece at a time. Unless you have a LARGE inventory, you do not need to upload an entire gallery of photos. One picture or two or three pictures showcasing the same item from different angles is fine.

👩🏽‍🎓 Personal branding: if you’re not showcasing a certain product, you can use the different photos to make a different statement (think about the 3 Es: empower, educate and entertain)

The picture included in this blog will be posted later. Yes, you just got the sneak peek😂 I have an “empowering” statement to make with it. With the other three photos, I have one for education (giving tip), entertaining (telling a beauty-related story) and then I’ll have my one BUSINESS post (hard-selling, curiosity, etc).

Don’t be afraid to recycle, reuse or repurpose your old photos. Even a simple “throwback” picture from a month ago will help.

You took those pictures. Make them work FOR YOU!

Hey 👋🏽

Need more help increasing your online visibility and converting “likes” into sales? Join our Facebook group for more tips or sign up to receive free tips and e-mail notification of the latest blog HERE.

Digital Business Card for Growing Your Business in 2018

Disclosure: this article may include affiliate links which are at no additional charge to you; however, I may receive commission if you click through and make a purchase.

If you are a sales professional, realtor, small business owner or aspiring entrepreneur, you know the importance of networking. Networking can help build a constant stream of business as well as develop a network of referrals for future endeavors.

Every professional should be networking. When I set out on my professional journey, I did just that — I headed over to EventBrite, MeetUp and Facebook to learn about the different networking events to attend.

I’d go to the networking events with the goal of handing out as many business cards as possible. After a few years, I learned about digital business cards and it intrigued me. Cards could be ready within minutes, you could update info within minutes and you’d never run out of cards.

I’ve been using digital business cards for a while now but I recently discovered a new service called Shuffle by Elify.

A little history about me and my challenges with networking:

Prior to using digital business cards, I was networking all wrong. Forget the fact that almost 90% of business cards are tossed within one week of receiving them.

No, that wasn’t my struggle.

I became too reliant on the paper business card.

At networking events, I’d hand over a card and try my hardest to get away as soon as I could.

What was the result? Nothing. None of my previous networking events proved to be successful. Why? I wasn’t leaving a memorable or lasting impression. People couldn’t get to know me; therefore, my card became one of the many tossed in the trash. No real relationships ever formed. Haven’t learned from my mistake, I’d attend another networking event and do the exact same thing. No connections. Wasted time and business cards.

Then there would be the awkward times where I met someone in passing. We talked, felt like there was rapport and I’d hand my business card. Suddenly the mood darkened. It wasn’t a natural progression. Maybe I looked awkward handing it to them but regardless, I never got a call back.

About a year ago, I attended lunch with a realtor, event planner and mortgage officer. Everything was going well. We hit it off. Shared learning experiences. Laughed and even talked about meeting in the future. As soon as we ended lunch, we all exchanged business cards and it just felt so impersonal and cold. Needless to say, we never followed up on our future plans.

I tried all kinds of “creative” ways to get someone to keep my card such as first time customer discount, changing colors to be more bold and even putting my face on the card.

After THOUSANDS of cards stuck in boxes, many were useless as contact information had changed, I decided to try digital business cards.

What happened after switching over to the digital business card?

At first, it pushed me so far outside of my comfort zone, I wanted to crawl in a dark hole and never return. My business wasn’t where I needed it to be so I knew that I had to network. This was an all or nothing decision. I personally challenged myself because that’s just how bad I wanted it.

I actually had to speak to people! No more relying on the physical card as a crutch.

Not only did my conversations become better but they became more effective. Speaking to people allowed me to see if we could truly benefit from connecting. When I was networking before, I handed my business card to anyone willing to accept — without knowing if there was a mutual benefit or if we were even in the same industry!

Over time, I became better at impromptu conversations and developing rapport — learning and listening for cues about potential networking opportunities that could be mutually beneficial. It didn’t matter where I was — grocery store, airport, or networking event.

What’s the difference between the previous digital card app and Shuffle by Elify?

With this new application, it’s customizable but it’s more than just a mobile landing page. Not only can I include pictures and videos to showcase my work but I can send a card, see when they’ve opened, which of my sites they visited and even schedule follow ups! You can include a lead capture form so visitors can leave their contact info and also the option for them to share your digital business card with others.

It’s like the perfect CRM created for your cell phone.

I’ve become a networking on-the-go pro!

Even when I’m not attending networking events, I meet pretty amazing people in my daily routines. Naturally, some situations are so spontaneous that carrying business cards wouldn’t be possible anyway.

For example, last week, I went to the gym. As soon as I walked in and while she was heading off, I bumped into an entrepreneur. I knew that I wanted to connect with her later. She tried to hand me her business card but I was at the gym. I only had my cell phone, keys and headphones. Guess what I did? Yep! I sent her my digital business card.

Current results: everyone that I personally connect with receives my digital business card. The conversations flow more naturally. Because I’ve learned to become more personable, the conversations feel more personal. Therefore, they usually don’t hesitate when I ask for their phone number. Then, I send my digital business card directly to their phone. We now have each other’s number and I can send a quick text.

Potential clients are able to go directly to my online booking site and because everything is in one location, I don’t have to send link to website, link to private Facebook community and links to my social media accounts. Everything is in one place.

I’ve gained a steady source of paying clients and referrals.

Other perks:

There’s the Discover feature which allows you to connect with other users in the app. You can send private message, exchange business cards, schedule follow ups and even send attachments such as documents, audio files and more.
The QRDex allows you to store cards from other users and send to your connections. Perfect for providing referrals.
With Campaigns, you can track traffic to see source of views/leads.

Are you looking to network more effectively and create lasting impressions?

Check out Shuffly by Elify. They allow you to create 10 digital business cards with your subscription which is perfect if you have different networking purposes. I created a card just for this article. Click here to see my personal digital business cards.

For more tips, head over to Social Media Marketing Tips.