Take the keywords and place them in the Board Name
Go back to edit the board and include Board Description and Category – this is *very important*
Now that you’ve created and optimized your board with keywords, description and category, pin related content!
Think of boards as peels of a banana. Each “layer’ is different and unique, right? But together, they come up to enclose the banana. Your business is the banana and each “peel” is certain piece that can be used to describe you or your ideal audience. By properly titling each board, you’re telling your audience what all you’re about and from there, they’ll be able to learn more, choose to follow and more — become a customer!
If you have a fashion boutique, you may have tops, bottoms, or jewelry, right? For easier shopping, you wouldn’t just load everything up on your website and tell people to figure it out, right? No! You’d have different pages for each product category. Do the same for Pinterest! Instead of one broad board, you should have boards that clearly separates the three different departments!
Or if you are in health and wellness and offer meal plans, you may have meal plans for breakfast, lunch and dinner, right? Don’t you think some people are looking specifically for breakfast or snack ideas? Wouldn’t it easy just to go that section without all the riff raff. Separate them so your ideal audience can easily find what they’re interested in!
Think about when you go to Sephora.com, they don’t just lump everything on their website. There’s a separate page for Makeup, Skincare and the various products. Or Macy’s breaks their online store down by “departments.” Your online store should be easy to navigate. Your profile should be easy to navigate.
Now that you have that, with these newly created and optimized boards, you’ll be able to bring traffic in looking specifically for that idea or inspiration 😉
And like I said above, make sure that you are putting RELEVANT pins in those boards. If your board is for skincare for teens, it shouldn’t have a pin in there about “how to get remove an ingrown toenail.”
Remember, we always want to have an intent and purpose. We don’t want customers to look, learn and leave. We want them to take action! With action, comes results! Tune into the latest podcast to learn how to create pins that convert!
As I mentioned previously, one of the ways to make money on Pinterest is by driving traffic. But driving traffic, alone, is not going to get you paid.
Let’s go back to our 6C Pinterest marketing strategy: Cultivate Community Curating Creating Content Converts
Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!
My focus was growing my business in the most efficient way possible. This also meant not spending countless hours, falling down the Pinterest trap, and pinning tons of irrelevant content. In order to be successful, I had to be strategic.
Stop wasting time on Pinterest if you want to get results. When I first got started with Pinterest, I knew one thing: I didn’t want to waste my time. I didn’t have time to sit on Pinterest all day every day and I don’t encourage you to do it either.
Recently, I scrolled across a post that told people “how to use Pinterest for business.” As a Pinterest influencer, and someone who uses Pinterest to gain new leads and sales, I checked it out. I was seriously shocked by the information floating around.