Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!
Continue reading “Pin Stats: Understanding Your Pinterest Analytics”How Often Should You Pin on Pinterest in 2020
How often should you pin on Pinterest in 2020 seems to be the question for many entrepreneurs. What’s too much? What’s too little? How do I make sure I’m getting results, right?
I think I’ve said this before, but let me just reiterate. When I joined Pinterest and decided to take it seriously, I knew that I did not want to waste my time. I didn’t want to spend time following people, commenting on pins, or even direct messaging people.
My focus was growing my business in the most efficient way possible. This also meant not spending countless hours, falling down the Pinterest trap, and pinning tons of irrelevant content. In order to be successful, I had to be strategic.
First, I realized I needed a system:
- Attract viewers
- Drive traffic
- Build my email list
- Close sales
Simple!
Continue reading “How Often Should You Pin on Pinterest in 2020”Stop Wasting Time on Pinterest if You Want Results
Stop wasting time on Pinterest if you want to get results. When I first got started with Pinterest, I knew one thing: I didn’t want to waste my time. I didn’t have time to sit on Pinterest all day every day and I don’t encourage you to do it either.
Recently, I scrolled across a post that told people “how to use Pinterest for business.” As a Pinterest influencer, and someone who uses Pinterest to gain new leads and sales, I checked it out. I was seriously shocked by the information floating around.
Continue reading “Stop Wasting Time on Pinterest if You Want Results”Pinterest Algorithm Update in 2020
Heads up! Pinterest algorithm update ‼️
Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram 🙌🏽
𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗻𝗲𝘄𝗲𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 *𝗙𝗥𝗘𝗦𝗛* 𝗽𝗶𝗻𝘀.
We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy 🤓
Pinterest is looking for, and rewarding us, content creators, people who upload content.
So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” 🥰
*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀?*
𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘶𝘱𝘭𝘰𝘢𝘥 𝘮𝘰𝘳𝘦 𝘪𝘮𝘢𝘨𝘦𝘴 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰𝘴 — 𝘪𝘮𝘢𝘨𝘦𝘴/𝘷𝘪𝘥𝘦𝘰𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘣𝘦𝘦𝘯 𝘴𝘦𝘦𝘯 𝘰𝘯 𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘣𝘦𝘧𝘰𝘳𝘦.
*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻?*
𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 🙅🏽♀️
Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? 😱
No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc.
*𝗬𝗼𝘂 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘀𝗶𝗺𝗽𝗹𝘆 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗶𝗺𝗮𝗴𝗲*
Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.
𝗠𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 📝:
✍🏽 When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.
✍🏽 Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.
✍🏽 If you have a hard time remembering to post, use a scheduler such as Tailwind.
Want to know the latest changes, tips and trends?
To see the latest Pinterest features, click here.
Create Video Pins Easily with Canva
Create video pins? Sounds easier said than done, right? You probably won’t believe me when I say this but I am NOT creative. Nope. Not the least. Wanna know how bad my “art” is? I got kicked out of Art class when I was in high school. Like full blown kicked out. The art teacher was so mad at me, she had security come to escort me out! And here I was, thinking beauty was in the eye of the beholder!!
Continue reading “Create Video Pins Easily with Canva”How to Make Money on Pinterest
Making money on Pinterest can really be simple once you sit down and determine a few things. There are so many different ways that you can use Pinterest. I, for one, like to use it to generate revenue. Part of that is through lead generation. Yes, I love lead generation! I am currently using Pinterest to gain new skin care clients. I have them opt-in for a free skin care consultation where I gather contact information to follow-up. From there, I then send them a list of products that I currently offer to solve their issues.
Continue reading “How to Make Money on Pinterest”Pinterest SEO: Test Your Marketing Strategy
Pinterest SEO is one of the most important factors of having an effective Pinterest marketing strategy. Stats show that Pinterest drives over 1600x more traffic than Facebook, even though Facebook is the largest social media platform! Because Pinterest functions as a search engine, you can target your ideal audience by focusing on search terms they’re likely to use. Then directing that traffic to your website. This is why using cute captions that you see on Facebook/Instagram/Snapchat/Twitter/Tik Tok won’t work on Pinterest. Check out my list of 12 Pinterest mistakes to avoid here.
Though there are some design recommendations such as vertical pins over square, you do not need to have the best looking pin to drive traffic to your website. You can do this by optimizing your content for the search engine.
Continue reading “Pinterest SEO: Test Your Marketing Strategy”Five New Pinterest Features for 2020
As of January 2020, Pinterest is now officially the third largest social media platform — taking the thrown from our dearly loved, Snapchat! It’s been less than a year since Pinterest decided to become a public company and I have no doubt the platform will continue to grow! As such, more entrepreneurs and small business owners are exploring the possibility of adding Pinterest to their existing marketing strategy but not sure yet how Pinterest could be used for business. Most of us use Pinterest to plan personal events and goals but aren’t sure how to even use Pinterest for business. So let’s discuss some new Pinterest features that are perfect for entrepreneurs, small business owners, influencers and bloggers.
Continue reading “Five New Pinterest Features for 2020”Videos on Pinterest: How to Create Video Pins
Videos on Pinterest? Is that a thing? Did you know? No? Don’t worry, you’re not alone. I did an online survey and 100% of the respondents didn’t know either 🤷🏽♀️
But we ALL know how incredibly effective video marketing can be. You see videos on Facebook, Instagram, Youtube, Snapchat and now, they’re on Pinterest!
This can be a dream come true for entrepreneurs, small business owners and marketers!
If you’re already creating videos, there’s absolutely no reason why they shouldn’t be on Pinterest.
Let me show you how to upload and optimize your videos for the Pinterest search engine!
Continue reading “Videos on Pinterest: How to Create Video Pins”What Can a Pinterest Marketing Strategist Do for You?
What exactly is a Pinterest strategist?
A Pinterest marketing strategist is an expert in social media marketing with a focus on the platform, Pinterest. A Pinterest marketing strategist will help you streamline the marketing process and take the guesswork out of your social media marketing strategy as it relates to Pinterest.
Now here are some things that you want to look for when you are hiring or even learning from a person who claims to be a Pinterest marketing strategist:
Continue reading “What Can a Pinterest Marketing Strategist Do for You?”
