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Pin Stats: Understanding Your Pinterest Analytics

Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!

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How Often Should You Pin on Pinterest in 2020

How often should you pin on Pinterest in 2020 seems to be the question for many entrepreneurs. What’s too much? What’s too little? How do I make sure I’m getting results, right?

I think I’ve said this before, but let me just reiterate. When I joined Pinterest and decided to take it seriously, I knew that I did not want to waste my time. I didn’t want to spend time following people, commenting on pins, or even direct messaging people.

My focus was growing my business in the most efficient way possible. This also meant not spending countless hours, falling down the Pinterest trap, and pinning tons of irrelevant content. In order to be successful, I had to be strategic.

First, I realized I needed a system:

  • Attract viewers
  • Drive traffic
  • Build my email list
  • Close sales

Simple!

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Stop Wasting Time on Pinterest if You Want Results

Stop wasting time on Pinterest if you want to get results. When I first got started with Pinterest, I knew one thing: I didn’t want to waste my time. I didn’t have time to sit on Pinterest all day every day and I don’t encourage you to do it either.

Recently, I scrolled across a post that told people “how to use Pinterest for business.” As a Pinterest influencer, and someone who uses Pinterest to gain new leads and sales, I checked it out. I was seriously shocked by the information floating around.

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Pinterest Algorithm Update in 2020

Heads up! Pinterest algorithm update โ€ผ๏ธ 

Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram ๐Ÿ™Œ๐Ÿฝ

๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„๐—ฒ๐˜€๐˜ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐—ฃ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ถ๐—ป๐—ด *๐—™๐—ฅ๐—˜๐—ฆ๐—›* ๐—ฝ๐—ถ๐—ป๐˜€.

We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy ๐Ÿค“

Pinterest is looking for, and rewarding us, content creators, people who upload content. 

So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” ๐Ÿฅฐ

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€?*

๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ถ๐˜ฑ๐˜ญ๐˜ฐ๐˜ข๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด — ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด/๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ๐˜ฏ’๐˜ต ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ด๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ฐ๐˜ฏ ๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ.

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ป’๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป?*

๐˜ ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ

Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? ๐Ÿ˜ฑ

No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc. 

*๐—ฌ๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฑ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ*

Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.

๐— ๐˜† ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐Ÿ“:

โœ๐Ÿฝ When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.

โœ๐Ÿฝ Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.

โœ๐Ÿฝ If you have a hard time remembering to post, use a scheduler such as Tailwind.

Want to know the latest changes, tips and trends?

To see the latest Pinterest features, click here.

Create Video Pins Easily with Canva

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Create video pins? Sounds easier said than done, right? You probably won’t believe me when I say this but I am NOT creative. Nope. Not the least. Wanna know how bad my “art” is? I got kicked out of Art class when I was in high school. Like full blown kicked out. The art teacher was so mad at me, she had security come to escort me out! And here I was, thinking beauty was in the eye of the beholder!!

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How to Make Money on Pinterest

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Making money on Pinterest can really be simple once you sit down and determine a few things. There are so many different ways that you can use Pinterest. I, for one, like to use it to generate revenue. Part of that is through lead generation. Yes, I love lead generation! I am currently using Pinterest to gain new skin care clients. I have them opt-in for a free skin care consultation where I gather contact information to follow-up. From there, I then send them a list of products that I currently offer to solve their issues.

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Pinterest SEO: Test Your Marketing Strategy

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Pinterest SEO is one of the most important factors of having an effective Pinterest marketing strategy. Stats show that Pinterest drives over 1600x more traffic than Facebook, even though Facebook is the largest social media platform! Because Pinterest functions as a search engine, you can target your ideal audience by focusing on search terms they’re likely to use. Then directing that traffic to your website. This is why using cute captions that you see on Facebook/Instagram/Snapchat/Twitter/Tik Tok won’t work on Pinterest. Check out my list of 12 Pinterest mistakes to avoid here.

Though there are some design recommendations such as vertical pins over square, you do not need to have the best looking pin to drive traffic to your website. You can do this by optimizing your content for the search engine.

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Five New Pinterest Features for 2020

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As of January 2020, Pinterest is now officially the third largest social media platform — taking the thrown from our dearly loved, Snapchat! It’s been less than a year since Pinterest decided to become a public company and I have no doubt the platform will continue to grow! As such, more entrepreneurs and small business owners are exploring the possibility of adding Pinterest to their existing marketing strategy but not sure yet how Pinterest could be used for business. Most of us use Pinterest to plan personal events and goals but aren’t sure how to even use Pinterest for business. So let’s discuss some new Pinterest features that are perfect for entrepreneurs, small business owners, influencers and bloggers.

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Videos on Pinterest: How to Create Video Pins

Videos on Pinterest? Is that a thing? Did you know? No? Donโ€™t worry, youโ€™re not alone. I did an online survey and 100% of the respondents didnโ€™t know either ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

But we ALL know how incredibly effective video marketing can be. You see videos on Facebook, Instagram, Youtube, Snapchat and now, they’re on Pinterest!

This can be a dream come true for entrepreneurs, small business owners and marketers!

If you’re already creating videos, there’s absolutely no reason why they shouldn’t be on Pinterest.

Let me show you how to upload and optimize your videos for the Pinterest search engine!

Continue reading “Videos on Pinterest: How to Create Video Pins”

What Can a Pinterest Marketing Strategist Do for You?

What exactly is a Pinterest strategist?

A Pinterest marketing strategist is an expert in social media marketing with a focus on the platform, Pinterest. A Pinterest marketing strategist will help you streamline the marketing process and take the guesswork out of your social media marketing strategy as it relates to Pinterest.

Now here are some things that you want to look for when you are hiring or even learning from a person who claims to be a Pinterest marketing strategist:

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