Pinterest Algorithm Update in 2020

Heads up! Pinterest algorithm update โ€ผ๏ธ 

Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram ๐Ÿ™Œ๐Ÿฝ

๐—ช๐—ถ๐˜๐—ต ๐˜๐—ต๐—ฒ ๐—ป๐—ฒ๐˜„๐—ฒ๐˜€๐˜ ๐—ฐ๐—ต๐—ฎ๐—ป๐—ด๐—ฒ, ๐—ฃ๐—ถ๐—ป๐˜๐—ฒ๐—ฟ๐—ฒ๐˜€๐˜ ๐—ถ๐˜€ ๐—ฝ๐—ฟ๐—ถ๐—ผ๐—ฟ๐—ถ๐˜๐—ถ๐˜‡๐—ถ๐—ป๐—ด *๐—™๐—ฅ๐—˜๐—ฆ๐—›* ๐—ฝ๐—ถ๐—ป๐˜€.

We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy ๐Ÿค“

Pinterest is looking for, and rewarding us, content creators, people who upload content. 

So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” ๐Ÿฅฐ

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—บ๐—ฒ๐—ฎ๐—ป๐˜€?*

๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ญ๐˜ช๐˜ฌ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜ถ๐˜ฑ๐˜ญ๐˜ฐ๐˜ข๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด — ๐˜ช๐˜ฎ๐˜ข๐˜จ๐˜ฆ๐˜ด/๐˜ท๐˜ช๐˜ฅ๐˜ฆ๐˜ฐ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฉ๐˜ข๐˜ท๐˜ฆ๐˜ฏ’๐˜ต ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ด๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ฐ๐˜ฏ ๐˜—๐˜ช๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฆ๐˜ด๐˜ต ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ.

*๐—ช๐—ต๐—ฎ๐˜ ๐˜๐—ต๐—ถ๐˜€ ๐—ฑ๐—ผ๐—ฒ๐˜€๐—ป’๐˜ ๐—บ๐—ฒ๐—ฎ๐—ป?*

๐˜ ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜ถ๐˜ฆ ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ฏ๐˜ฆ๐˜ธ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐Ÿ™…๐Ÿฝโ€โ™€๏ธ

Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? ๐Ÿ˜ฑ

No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc. 

*๐—ฌ๐—ผ๐˜‚ ๐—ฎ๐—ฟ๐—ฒ ๐—ฏ๐—ฒ๐—ถ๐—ป๐—ด ๐—ฟ๐—ฒ๐˜„๐—ฎ๐—ฟ๐—ฑ๐—ฒ๐—ฑ ๐˜€๐—ถ๐—บ๐—ฝ๐—น๐˜† ๐—ณ๐—ผ๐—ฟ ๐—ฐ๐—ฟ๐—ฒ๐—ฎ๐˜๐—ถ๐—ป๐—ด ๐—ฎ๐—ป๐—ผ๐˜๐—ต๐—ฒ๐—ฟ ๐—ถ๐—บ๐—ฎ๐—ด๐—ฒ*

Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.

๐— ๐˜† ๐—ฎ๐—ฑ๐˜ƒ๐—ถ๐—ฐ๐—ฒ ๐Ÿ“:

โœ๐Ÿฝ When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.

โœ๐Ÿฝ Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.

โœ๐Ÿฝ If you have a hard time remembering to post, use a scheduler such as Tailwind.

Want to know the latest changes, tips and trends?

To see the latest Pinterest features, click here.

Create Video Pins Easily with Canva

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Create video pins? Sounds easier said than done, right? You probably won’t believe me when I say this but I am NOT creative. Nope. Not the least. Wanna know how bad my “art” is? I got kicked out of Art class when I was in high school. Like full blown kicked out. The art teacher was so mad at me, she had security come to escort me out! And here I was, thinking beauty was in the eye of the beholder!!

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How to Make Money on Pinterest

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Making money on Pinterest can really be simple once you sit down and determine a few things. There are so many different ways that you can use Pinterest. I, for one, like to use it to generate revenue. Part of that is through lead generation. Yes, I love lead generation! I am currently using Pinterest to gain new skin care clients. I have them opt-in for a free skin care consultation where I gather contact information to follow-up. From there, I then send them a list of products that I currently offer to solve their issues.

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Pinterest SEO: Test Your Marketing Strategy

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Pinterest SEO is one of the most important factors of having an effective Pinterest marketing strategy. Stats show that Pinterest drives over 1600x more traffic than Facebook, even though Facebook is the largest social media platform! Because Pinterest functions as a search engine, you can target your ideal audience by focusing on search terms they’re likely to use. Then directing that traffic to your website. This is why using cute captions that you see on Facebook/Instagram/Snapchat/Twitter/Tik Tok won’t work on Pinterest. Check out my list of 12 Pinterest mistakes to avoid here.

Though there are some design recommendations such as vertical pins over square, you do not need to have the best looking pin to drive traffic to your website. You can do this by optimizing your content for the search engine.

Continue reading “Pinterest SEO: Test Your Marketing Strategy”

Five New Pinterest Features for 2020

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As of January 2020, Pinterest is now officially the third largest social media platform — taking the thrown from our dearly loved, Snapchat! It’s been less than a year since Pinterest decided to become a public company and I have no doubt the platform will continue to grow! As such, more entrepreneurs and small business owners are exploring the possibility of adding Pinterest to their existing marketing strategy but not sure yet how Pinterest could be used for business. Most of us use Pinterest to plan personal events and goals but aren’t sure how to even use Pinterest for business. So let’s discuss some new Pinterest features that are perfect for entrepreneurs, small business owners, influencers and bloggers.

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Videos on Pinterest: How to Create Video Pins

Videos on Pinterest? Is that a thing? Did you know? No? Donโ€™t worry, youโ€™re not alone. I did an online survey and 100% of the respondents didnโ€™t know either ๐Ÿคท๐Ÿฝโ€โ™€๏ธ

But we ALL know how incredibly effective video marketing can be. You see videos on Facebook, Instagram, Youtube, Snapchat and now, they’re on Pinterest!

This can be a dream come true for entrepreneurs, small business owners and marketers!

If you’re already creating videos, there’s absolutely no reason why they shouldn’t be on Pinterest.

Let me show you how to upload and optimize your videos for the Pinterest search engine!

Continue reading “Videos on Pinterest: How to Create Video Pins”

What Can a Pinterest Marketing Strategist Do for You?

What exactly is a Pinterest strategist?

A Pinterest marketing strategist is an expert in social media marketing with a focus on the platform, Pinterest. A Pinterest marketing strategist will help you streamline the marketing process and take the guesswork out of your social media marketing strategy as it relates to Pinterest.

Now here are some things that you want to look for when you are hiring or even learning from a person who claims to be a Pinterest marketing strategist:

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The Secret to My Pinterest Marketing Strategy: How I Reach 4.9 Million Monthly Viewers

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The secret to my Pinterest marketing strategy:

Curating content is a big piece of my Pinterest marketing strategy for a number of reasons.

As you all know, I average over 4 million monthly viewers on Pinterest (stats below). I’d be lying if I said it all came from publishing my own content. Remember in this blog where I discussed creating the user experience? By sharing others’ content, I’m able to better serve my target audience.

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3 Things You Must Do to Have a Killer Pinterest Marketing Strategy

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Confession: when I first started my Pinterest account, I didn’t have a Pinterest marketing strategy. I also wasn’t one of the early adopters so I didn’t have a bunch of followers just because I placed my stake in the sand early on. I had to start from scratch. Probably the same thing you’re doing right now. I was on the platform, had no sense of direction much less any knowledge of how to actually use Pinterest for business. Another moment of truth: I didn’t even know you could use Pinterest for business.

I stumbled upon its capabilities by mistake. I pinned a blog years before. Had forgotten all about it! As I was looking at my blog stats, I realized the pin was still driving traffic to my blog years later — despite the facts: I wasn’t on the platform much, didn’t even know how to really use the platform and didn’t have a bunch of followers to do the work for me. It caused me to take a second look at Pinterest.

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Forget About Pinterest Followers: Launch Your Pinterest Marketing Strategy Now

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Every time I talk to someone about Pinterest, I usually get mixed reactions. After they realize Pinterest isn’t just for recipes and DIYs, it’s followed by “I don’t even know how to use it.”

I tell every entrepreneur, small business owner, coach and consultant that they need to be on Pinterest. 

Pinterest is great for reaching people while they decide what to buy or even what to do next. Most people go to Pinterest to research, plan, find inspiration or a solution to a specific problem. About 97% of searches on Pinterest are unbranded meaning they’re not looking for a specific brand or product, they’re looking for a solution. Let your solution be the one they find.

Continue reading “Forget About Pinterest Followers: Launch Your Pinterest Marketing Strategy Now”