Heads up! Pinterest algorithm update ‼️
Pinterest DOES have an algorithm but it’s nothing like Facebook or Instagram 🙌🏽
𝗪𝗶𝘁𝗵 𝘁𝗵𝗲 𝗻𝗲𝘄𝗲𝘀𝘁 𝗰𝗵𝗮𝗻𝗴𝗲, 𝗣𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗶𝘀 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴 *𝗙𝗥𝗘𝗦𝗛* 𝗽𝗶𝗻𝘀.
We’ve already talked about the importance of being consistent and posting regularly so this should be pretty easy 🤓
Pinterest is looking for, and rewarding us, content creators, people who upload content.
So while Facebook and Instagram are focused on how many likes/comments you get in a certain timeframe, Pinterest is saying “come on, bring it over here and we’ll help you get more people engaging with your content” 🥰
*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗺𝗲𝗮𝗻𝘀?*
𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘸𝘰𝘶𝘭𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘴𝘦𝘦 𝘺𝘰𝘶 𝘶𝘱𝘭𝘰𝘢𝘥 𝘮𝘰𝘳𝘦 𝘪𝘮𝘢𝘨𝘦𝘴 𝘢𝘯𝘥 𝘷𝘪𝘥𝘦𝘰𝘴 — 𝘪𝘮𝘢𝘨𝘦𝘴/𝘷𝘪𝘥𝘦𝘰𝘴 𝘵𝘩𝘢𝘵 𝘩𝘢𝘷𝘦𝘯’𝘵 𝘣𝘦𝘦𝘯 𝘴𝘦𝘦𝘯 𝘰𝘯 𝘗𝘪𝘯𝘵𝘦𝘳𝘦𝘴𝘵 𝘣𝘦𝘧𝘰𝘳𝘦.
*𝗪𝗵𝗮𝘁 𝘁𝗵𝗶𝘀 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻?*
𝘠𝘰𝘶 𝘩𝘢𝘷𝘦 𝘵𝘰 𝘤𝘰𝘯𝘵𝘪𝘯𝘶𝘦 𝘤𝘳𝘦𝘢𝘵𝘪𝘯𝘨 𝘤𝘰𝘮𝘱𝘭𝘦𝘵𝘦𝘭𝘺 𝘯𝘦𝘸 𝘤𝘰𝘯𝘵𝘦𝘯𝘵 🙅🏽♀️
Yea, I know that may not be realistic, right? Trying to come up with completely new content after you’ve taken hours, days or even weeks to create the first piece?!? 😱
No, Pinterest just wants to see a fresh graphic. You can create a new graphic that directs people back to your *old* landing page, lead capture, website, blog, sales page, podcast, etc.
*𝗬𝗼𝘂 𝗮𝗿𝗲 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝘄𝗮𝗿𝗱𝗲𝗱 𝘀𝗶𝗺𝗽𝗹𝘆 𝗳𝗼𝗿 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 𝗮𝗻𝗼𝘁𝗵𝗲𝗿 𝗶𝗺𝗮𝗴𝗲*
Yes, you can direct people to a 2016 blog if you want *as long as* the graphic is new (fresh) to Pinterest.
𝗠𝘆 𝗮𝗱𝘃𝗶𝗰𝗲 📝:
✍🏽 When you create a new image, create at least 2-3 more so you can pin them later. You’re already in creative mode anyway and now is the time to practice your skills or get better at creating images if you are uncomfortable.
✍🏽 Upload at least one new image per week. Remember, you’re being rewarding for consistency and also for uploading *fresh* content to the platform.
✍🏽 If you have a hard time remembering to post, use a scheduler such as Tailwind.
Want to know the latest changes, tips and trends?
To see the latest Pinterest features, click here.