Pin stats are one of the most important analytics that you’re going to find on Pinterest. They tell you if what you are doing is currently working. You can break this down to see which part of your Pinterest marketing strategy isn’t working in order to improve it. For example, if you are driving traffic to your pin but they’re not clicking to learn more, you know either your call-to-action isn’t strong enough or you’re not reaching your ideal audience. If you aren’t driving any traffic to your content, you know that your keyword strategy could use some tweaking. Whenever you are marketing, you always want to look for areas of opportunity. Don’t just pin and leave. Look at your stats!